Tuesday, October 18, 2011

Course Begins: Arrive Inditex



Start the new year and I hardly know where to start: Weeks of fashion presentations, photo shoots, the Vogue Fashion Night Out ...
Little by little I'll talk about everything, but first things first: And is that today is the big day in which Inditex launches online with all their signatures. After having successfully tested the sale, first Zara Home and then Zara has come the turn of Pull & Bear , Massimo Dutti , Bershka, Stradivarius , Oysho and Uterque .
This time the sites are launched in 15 European markets: Germany, Austria, Denmark, Spain, France, Holland, Ireland, Italy, Monaco, Norway, Poland, Portugal, United Kingdom, Sweden and Switzerland, but the intention is to gradually increasing presence in other countries. Tomorrow, September 7, Zara will launch its online store for the entire U.S. market. So these days are still very important for the Galician group, which seems not to know the crisis.
And, although some complain about his delayed arrival to online sales (and despite the faults that can be seen these days by too much traffic), theirs is still a job well done.Personally, after trying some of the websites, I think the shopping experience is flawless, almost better than physics.
The stores are visually appealing, show the product very well and are very intuitive. At the time of purchase, all sites offer both the possibility of home delivery in a short period of time (actual), as buying ready (for the impatient) or collected in a signature shop chosen by the customer (in this If no shipping charges). In addition, refunds can be made ​​in physical form in any establishment of the mark within 30 days, which makes a big difference and break the barrier of fear of online shopping.


Orders arrive at home in a very careful packaging, which (to my perception) almost more attractive product than in the physical space. 're still shopping at Zara, but with a touch of "exclusivity."
Moreover, the products are the same as those establishments with the constant renewal of supply to which we are accustomed to the company, with which the "need for immediate purchase" continues.
Now all the danger is in our pockets. We will have to put zippers in fashion.

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